THE HISTORY
OF A SYMBOL

Slide Hisoire Janneau Armagnac Eau De Vie Vin

1310

Spirit France Petits Points 2.jpg Armagnac is the oldest spirit French Spirit. The first writings mentioning Armagnac date back to 1310. This eau-de-vie was born of the meeting of three cultures, Roman - who first planted grapevines in the region, Celt - who introduced the use of barrels, and Arabic - who brought alambics and stills and the science of distillation.

Slide janneau 1851 creation armagnac napoleon

Creation of Maison Janneau

Under the reign of Louis-Napoléon Bonaparte, Pierre-Etienne Janneau and Joseph Dubourdieu created Maison Dubourdieu Janneau & Cie.
Five generations of Janneau succeeded each other at the head of the Maison: Pierre-Etienne; Pierre-Louis; Etienne; Pierre; Michel and Etienne.

Fond Carte Armagnac Janneau Appelation Carte Appelation Armagnac Tenareze Janneau

1907

Pierre-Louis Janneau stands against the proposal - finally adopted in 1909 - of splitting the Armagnac in 3 zones (Bas-Armagnac, Ténarèze, Haut-Armagnac). According to him, the small market of Armagnac should have bet on unity. Faithful to his ideal, Maison Janneau has always blended its armagnacs from the best eaux-de-vie from each region.

Slide 1970-1972 Pierre Janneau and Georges Samalens petition the INAO to accept the production from Charentais pot stills. Following this petition, in 1972, a decree from the INAO authorized discontinued distillation in Charentais pot still.

Slide Spirit France Petits Points 2.jpg Logo Martell Janneau Armagnac

1974

Spirit France Petits Points 2.jpg Martell & Co acquires Maison Janneau.

Slide Concorde Paris New York Armagnac Janneau Concorde Logo Paris New York Armagnac Janneau 1976 Grand Armagnac Janneau is served on the AirFrance Concorde flights Paris-Washington and Paris-New York.

Slide Affiche Janneau Grand Armagnac Angleterre

1978

Spirit France Petits Points 2.jpg Spirit France Petits Points 2.jpg New tagline for exports in Great Britain: ‘Grand Armagnac Janneau Ordinaire it is not’.

Carafes Basquaises Godrons Janneau 1980
Creation of the Basque bottles with ‘godrons’ (ridges), signature bottle of Maison Janneau.

Slide Spirit France Petits Points 2.jpg Logo Martell Janneau Armagnac

1974

Spirit France Petits Points 2.jpg Martell & Co acquires Maison Janneau.

Slide Spirit France Petits Points 2.jpg 1992 Big advertisement campaign in London with visuals inspired by Robert Doisneau and the tagline ‘Rather more Janeau-sait-quoi than mere brandy’.

Slide Spirit France Petits Points 2.jpg Logo Janneau Grand Armagnac

1994

The Italian spirit-trade family-group Giovinetti & Figli SpA becomes the new owner of Janneau.

Slide Spirit France Petits Points 2.jpg Janneau Armagnac Georges Clooney The American Anton Corbijn

2010

When he is not on the run, George Clooney appreciates a glass of Grand Armagnac Janneau in Anton Corbijn’s movie The American.

Slide Spirit France Petits Points 2.jpg Spirit France Spiritueux Premium 1

2014

The Spirit France group, specialist in producing and selling French spirits, acquires Maison Janneau.

Slide Grands Armagnacs Janneau Leaders Export Duty Free

Today

Grands Armagnacs Janneau are the leaders of their category for the export and in duty-free shops.
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